At chillibeanmedia, we’re constantly looking for innovative ways to help charities engage new supporters and increase impact. That’s why we’re proud to spotlight Shopnate – Australia’s leading online shopping and donation platform.
Shopnate is revolutionising the way Australians give by embedding donations into everyday online shopping. With no rounding up, no additional charges, and no catch, it’s the definition of frictionless giving.
No Rounding Up. No Extra Giving. Just Impact.
Partnering with over 800 of the world’s biggest retailers – names like eBay, The Iconic, Booking.com, Nike and Woolworths [just to name a few] – Shopnate gives a portion of every sale to a charity or cause selected by the shopper. That donation comes straight from the retailer’s marketing budget, not the shopper’s wallet.
The result? Shoppers give effortlessly, and causes receive steady streams of funding.
And this is why every Aussie needs to shop through Shopnate.com.au – as they shop, they help fund good causes – instantly.
How It Works
- Choose Your Cause: shoppers visit shopnate.com.au and select the charity they want to support.
- Shop Online: shoppers shop as they normally would via Shopnate’s partner stores.
- Automatic Donation: a percentage of their purchase goes directly to their chosen cause.
- Track Your Impact: shoppers receive updates on how their shopping has helped.
A browser extension and mobile app are in the works – we are about to pivot the online shopping space into a new future – where everyday shopping raises funds for good causes and we can’t help to makeit even easier for users to give without thinking twice.
From the Founder
Carlos Aguilera, Shopnate’s founder and CEO, puts it best:
“My idea was to create a system where generosity is built into the fabric of everyday life, like shopping online. With Shopnate, giving becomes a natural extension of shopping. There’s no thinking about it – just seeing impact grow as people shop. And who doesn’t love shopping!”
Since its launch, Shopnate has raised donations for over 2,000 causes across Australia – from animal welfare groups and education – to mental health and climate action organisations.
Shopnate is FREE to use – FREE for the shopper and FREE for the charity/cause.
Why This Matters to Fundraisers
Shopnate is more than a fundraising tool—it’s a new way to think about donor engagement. It’s perfect for:
- Acquiring new, digital-native supporters who are values-driven but not ready to commit to monthly donations.
- Re-engaging lapsed donors with a low-effort, high-impact alternative.
- Keeping supporters engaged through regular, automated giving triggered by their everyday behaviours.
We’ve seen organisations like Surf Life Saving NSW, Be Uplifted Inc., and MercyShips embrace Shopnate successfully, adding it to their supporter journeys as an easy, ongoing fundraising stream.
Our Take at chillibeanmedia
Shopnate reflects the kind of radical innovation and integrated thinking we believe in. It brings together technology, behavioural insight, and a strong value proposition for both shoppers and charities.
If your organisation isn’t using Shopnate yet, now is the time to join. Get involved ahead of the mad online shopping season that is coming in the next few months. It’s a no-brainer for those wanting to extend their fundraising without increasing donor pressure.
Because every click should count. With Shopnate, it does.