In 2025, if your nonprofit isn’t using AI, you’re already behind.
The digital fundraising world is being disrupted—radically and irreversibly—by artificial intelligence. But here’s the catch: the nonprofits winning this game aren’t the biggest. They’re the boldest.
AI isn’t here to replace fundraisers. It’s here to amplify them.
Whether it’s chat-based donor support, predictive analytics, or personalised content creation, AI is helping lean teams do the work of entire departments—with greater accuracy and empathy.
Why It Matters
The cost to acquire donors has risen by 15% in the past 12 months. Meanwhile, donor retention remains stubbornly low across the sector, hovering around 43%.
AI doesn’t just automate emails or crunch numbers. It tells you:
- Who is most likely to give this month.
- What messaging converts at each giving level.
- How to keep donors engaged without burning out your team.
3 Ways AI Is Transforming Fundraising
1. Predictive Donor Targeting:
AI tools analyse your CRM to predict high-propensity givers and trigger pre-emptive campaigns. One organisation we worked with saw a 42% increase in monthly donations by running a 10-segment AI campaign through fundraiz.ai.
2. Conversational Fundraising:
ChatGPT-powered bots are revolutionising supporter interactions. They don’t just answer FAQs—they ask questions, build rapport, and close donations.
3. Content at Scale:
Need 12 tailored donation emails segmented by persona, value, and cause? AI can generate, test, and optimise these in a day, not a month.
Ethical AI: The Carlos Rule
At chillibeanmedia, we don’t just use AI to make things faster. We use it to make them fairer. Data should serve people—not exploit them. If your AI doesn’t protect privacy, maintain transparency, and improve dignity, it’s not worth using.
Challenge to You:
Audit one area of your fundraising and ask: Could AI free up my team to do more of what matters?
Can we help? Want to know more? https://chillibeanmedia.com/contact/