We Get It – Fundraising Is Hard
If you’re running a charity or nonprofit, chances are you didn’t sign up to become a full-time marketer, digital analyst, or campaign strategist.
But here’s the truth: every cause needs fuel – and fundraising is the engine.
That’s why we created a better way. A smarter way.
A way rooted in real-world data, psychology, tech and heart.
We call it:
The chillibeanmedia Method of Fundraising.
Whether you’re launching your first campaign or scaling your impact nationwide, this method has raised over $50 millionfor causes across Australia and the world.
Let’s break it down.
1. It Starts With Data – Finding the Donor Passion
The first thing we do? Listen. Learn. Map.
We gather all available supporter data – email behaviour, giving history, event attendance, survey responses, and even social media signals.
But we don’t stop there.
We’ve created a proprietary process to identify what Carlos calls your Donor Passion Profile – the unique motivator that drives someone to give.
It’s not just who gave, it’s why they gave.
Whether someone responds to storytelling, impact stats, faith, justice, or community connection – our data process identifies it.
“When you understand the donor’s passion, you unlock generosity you didn’t even know existed.” – Carlos Aguilera
2. Smart Segmentation Using Our Proven KPIs
Segmentation isn’t optional – it’s the secret sauce.
We segment your audience into what we call Conversion-Ready Clusters, based on a series of custom KPIs Carlos developed through years of digital fundraising.
These include:
- RFEI – Recency, Frequency, Engagement, Intent
- GAMMA – Giving Ability, Motivation, Message Alignment
- DONOR DNA – A behavioural profile of giving patterns across platforms
Each segment receives tailored messaging based on their readiness and style of giving – maximising both response rate and average gift value.
3. Personalised Communication That Actually Lands
You can’t send the same message to everyone and expect results.
We craft personalised comms that speak directly to the person behind the email address or social handle.
That means:
- Using names.
- Tailoring subject lines and content themes.
- Sending messages based on when they open, click, and give.
Because fundraising isn’t mass marketing. It’s personal persuasion at scale.
4. The Carlos Principle: Ask the Right Thing, From the Right Person, at the Right Time
Most fundraising campaigns fail because they don’t ask clearly or strategically.
At chillibeanmedia, every ask is filtered through this triple-check:
Right thing. Right person. Right time.
This means:
- Not asking someone for $1,000 when they’ve only ever given $20.
- Not asking for a monthly gift before asking for a one-off.
- Not sending an appeal at 10am if they always open emails at 8pm.
We optimise timing, value, and message to make the ask feel not just right – but obvious.
5. Acquisition, Re-Engagement, Engagement (In That Order)
Our fundraising method focuses on growth-first strategies.
In this order:
- Acquire new donors using compelling, optimised funnels
- Re-engage lapsed or inactive donors with tailored hooks
- Engage current donors with upgrades, thank-you loops, and new pathways
This layered focus allows organisations to grow their donor base while increasing their donor lifetime value.
6. All-In Culture: Everyone Owns the Campaign
The best fundraising results come when everyone in the organisation rallies behind the mission.
We don’t just write emails or build landing pages.
We help build a culture of fundraising.
From the CEO to your volunteers – everyone becomes part of the donor journey.
Socials, website, receipts, events, phone calls, newsletters – every touchpoint becomes a fundraising asset when we go all in.
7. Live Reporting + Rapid Pivots = More Money, Less Waste
Fundraising isn’t “set and forget.”
We’re live-monitoring results as soon as your campaign goes out.
We:
- Track conversions in real-time
- Optimise headlines and subject lines mid-campaign
- A/B test everything (even donation buttons)
- Deliver weekly reporting dashboards with real recommendations
If something isn’t working, we don’t wait for the post-mortem. We pivot on the fly – and you raise more as a result.
Final Word: We’re Here to Help
At chillibeanmedia, we don’t just consult.
We come shoulder-to-shoulder with charities like yours to build campaigns that move people – and move money.
If you need help fundraising, let’s talk.
Because the world needs your cause to thrive.
And we know how to get you there – fast.