At chillibeanmedia [owners of kindpeople.] we believe in doing things differently.
With kindpeople., we’re not just building a clothing label—we’re building a kindness movement. And like everything we do, our decisions are rooted in love—for people, for the planet, and for purpose. that’s why we’ve made the bold move to use artificial intelligence to create many of our product photo shoots.
But let’s be clear: this isn’t about cutting corners. It’s about creating more impact.
Here’s why:
1. Less waste, more good
Traditional photo shoots often involve flying models and crews to locations, printing mood boards, hiring props, renting equipment, and using tons of resources—time, money, energy. We realised that for us to truly live out our commitment to loving the environment, we needed a better way. With Ai-generated images, we reduce our environmental footprint dramatically. No flights, no printing, no excess.
2. We raise more money for charity
Every dollar we save by using Ai goes back into what we care about most—funding real-world kindness. With every shoot we generate using Ai, we keep costs down and maximise the profits that go directly to the charities we support. For us, that’s the win.
3. Representation without borders
Ai allows us to represent the diversity we dream of. We can create campaigns featuring people of all backgrounds, cultures, genders, and abilities. And we don’t need to wait for casting agents or agencies to approve it. We bring our vision of an inclusive world to life—on our own terms.
4. Faster creative, faster kindness
We’re a small team with a big heart. Using Ai means we can launch new products faster, update our website instantly, and keep up with our community’s demand. It also means we can respond to global moments, create campaigns in real time, and build kindness into every step—without the delay of traditional production.
5. We still love real people
Our Ai shoots don’t replace humans. They amplify what we can do with them. We still partner with real customers, creators, and ambassadors to share their stories and showcase our garments in real life. We’re not choosing between Ai and people—we’re choosing both. Smartly. Purposefully. Lovingly.
6. We’re building the future of fashion
The industry is changing. And we want to lead with kindness, not follow with hesitation. By embracing Ai in ethical, intentional ways, we’re carving out a new kind of fashion brand—one that uses the tools of the future to make kindness go further, faster.
So yes, our photo shoots are sometimes powered by algorithms. But behind every prompt is a purpose. Behind every image is an intention. And behind every decision is our simple mission: to sell clothes people love to wear and raise as much money as we can for those who need it most.
That’s the kindpeople. way.
“Kindness is our aesthetic. Ai is just one more tool to help us spread it.” – Carlos Aguilera, creator and CEO of chillibeanmedia and kindpeople.