New garments dropping to raise funds for trusted charities helping people in Gaza
Heads up: we’re only days away from releasing new kindpeople. garments – a limited drop designed to fund trusted charities delivering humanitarian aid in Gaza. This isn’t about sides. It’s about people. It’s about dignity, safety and the simple act of helping, wherever the need is greatest.
“This isn’t politics, it’s people. I’ll always try to help anyone in need – no matter who they are.”
— Carlos Aguilera – our CEO, chillibeanmedia
kindpeople. was born inside chillibeanmedia with an old-fashioned brief that never really goes out of style: do the right thing, and do it properly.
We started with the garments because impact only travels as far as the piece you’ll reach for on a Monday morning. If you love the look and feel, it stays in your weekly rotation; if it stays in rotation, the message – and the help – goes further. That’s why we obsess over the fundamentals: weight and hand-feel; drape and fit; trims you won’t notice because they simply work. We aim for silhouettes that flatter without fuss, colours that play nicely with the rest of your wardrobe, and graphics that speak softly but say something.
“Good fashion should look good on every body, feel good to live in, and do good beyond the wardrobe,” our CEO Carlos Aguilera adds. “If you want to wear it on repeat, we’ve done our job.”
Fit is where kindness starts.
Clothes should adapt to the person, not the other way around, so kindpeople. embraces a size-inclusive, genderless sensibility – room where you want ease, structure where you want hold. We design to drape well on different shapes and heights, with an extended size range as standard, not a special order. The aim is simple: pull it on and feel like yourself. Comfort isn’t only about softness; it’s about not having to think twice. When you don’t have to negotiate with your clothes, you move through the day with more confidence – and that’s a quiet form of care in itself.
Quality, in our view, is a series of unglamorous decisions made consistently.
We produce in small, responsible batches to reduce waste and protect standards. Seams are reinforced. Fabrics are chosen for longevity, not just initial touch. Prints are durable. Shapes hold through many washes if you treat them with basic respect – cold wash, line dry whenever you can. We’d rather sell out than compromise. “You should feel the difference the moment you touch a kindpeople. piece,” says Carlos. “We make clothes you’d want even if they weren’t tied to a cause. The fact they fund aid – that’s the point.”
And that aid is the engine of the project.
Profits from this drop go to trusted, on-the-ground humanitarian organisations supporting civilians in Gaza – medical care, food, water, shelter, the basics that allow a person to keep going. We will publish the beneficiary list, allocation percentages and reporting timelines at launch, then follow up with receipts and impact notes so you can see where funds travelled and what they helped enable. Transparency isn’t a marketing lever for us; it’s the price of admission if we’re asking for your trust. “If you back us with your purchase, we owe you proof—where the money went, what it did, and what we’re doing next,” says Carlos.
Why Gaza, and why now?
Because civilians are hurting, and aid saves lives.
Because kindness doesn’t need to pick a side to choose a person.
kindpeople. keeps a people-first focus and a humanitarian lens; we don’t do partisan messaging. The principle is stubbornly simple: if you can help, help. If you can give, give. If you can’t give today, amplify. Share the link, tag a mate, bring someone else into the circle.
“Kindness scales when communities show up,” Carlos notes. “That’s where brands can be useful – by making it easier for good people to do good things.”
The upcoming release is tight and deliberate: a capsule of tees designed to live easily in your wardrobe – on school runs and studio days, at the markets, at the match, layered for the office or paired back for the couch. We’ve kept the colour palette versatile, the branding restrained, the details thoughtful. This is ethical streetwear that doesn’t shout to be heard. And because we make in small runs, stock is limited by design. Early access matters if you want first pick of size and colour. Join the list and we’ll tap you when the doors open; last time, certain sizes disappeared fast.
kindpeople. doesn’t end at checkout.
Fundraising is a relationship, not a transaction, so we’ve built a flywheel that keeps support moving between headlines. It starts with acquisition – inviting you onto the early-access list and welcoming you with a clear note about mission, fit and timelines. From there, we make launch day simple: clear pricing, an optional top-up donation at checkout, and shipping that respects your time. After release, we re-engage with short, honest updates – what funds were dispersed, what the partner organisations are doing, what outcomes we can share responsibly. Then we retain the momentum with micro-drops and thoughtful rewards for repeat donors: limited patches, advance colourways, collaborations that multiply reach without diluting standards.
None of this is flashy; all of it is designed to keep help flowing.
We also believe good fashion earns its place by being easy to live with. That means fabric that breathes on a hot day and layers cleanly when the temperature drops. It means cuts that move with you on a tram, on a bike, at your desk, at a gig. It means details you barely notice – collars that keep their shape, cuffs that hold, prints that don’t crack after a season. This is the sort of quiet quality you can’t fake. You feel it when you pull the piece out of the wash and it still looks like itself.
If you lead a company or a community group, there’s a place for you inside kindpeople. too.
We’re opening the door to co-drops, workplace bundles and creator collaborations that align with our standards. We bring the logistics, the production and the reporting; you bring the people and the purpose you care about. Together, we can turn audience into aid with clarity about where the money goes. That’s the promise we’ll keep publishing in black and white.
Underpinning the whole project is a stubborn belief that brands should be useful. Not loud for the sake of it. Not performative. Useful. A brand with a point of view can be a lever for something practical: a meal, a blanket, a clinic bed, a set of textbooks, clean water. Fashion, worn by real people in ordinary life, is a perfect carrier for that sort of everyday help. It signals values without sermonising; it starts conversations without picking fights. When someone asks about the tee, you can say, “It funds humanitarian aid.” That sentence travels further than any press release.
We’re almost at launch. In a few days, the new kindpeople. garments will land. If you want a piece that looks good on you, feels good to wear and does good beyond your wardrobe, we’d love you with us. Add your name to the early-access list so you can secure your size the moment the drop goes live.
And if you’re thinking bigger – outfitting a team, collaborating on a limited run, introducing your community to a cause that matters – reach out. We’ll make it easy, transparent and genuinely useful.
“Wear what helps,” says Carlos. “It’s a small decision with a real consequence for someone else’s day. That’s the kind of fashion I believe in.”
Join the early-access list now to get first dibs when the Kindpeople. drop opens, and get in touch to partner if you want to turn your brand or community into a force for good. Fashion that looks good, feels good and does good – made properly, worn often, and pointed at people who need it.