IMAGINE: You’re online at 10:46pm, half-watching a streaming sale. You add two gifts, close the tab, and somewhere in the process… someone else gets a night of safety.
You didn’t pay extra.
You just shopped smarter.
Shopping season is emotional terrain. It’s not just about carts and codes – it’s about meaning. That’s why platforms like Shopnate.com.au and kindpeople.au are becoming the most emotionally intelligent fundraising tools of the season. They let people support your cause not by giving more – but by spending better.
Shop Like It Matters
Affiliate-powered giving flips the script. When supporters use Shopnate or kindpeople., retailers – not donors – cover the donation. Every time they shop with a linked retailer, a percentage of their purchase goes directly to your charity. No round-ups. No added cost. Just everyday spending transformed into mission-fuel.
With kindpeople., the value is visible: $5 from every garment sold goes to the charity the shopper chooses. Real money. Real impact. And all without asking donors to dig deeper. A $65 KindPeople hoodie fuels two counselling sessions – picked by the shopper. That’s not a gimmick. That’s a garment doing more than warming.
As Carlos Aguilera, CEO of chillibeanmedia, puts it: “Round-ups make people think twice. This model makes them feel good – without spending more.”
The Reflection Effect: I Shop Like Someone Who Cares
December is a mirror. People ask: who was I this year – and who do I want to be? When a supporter activates Shopnate or checks out via kindpeople., they’re not just buying – they’re behaving in line with their values. Giving becomes part of their identity: compassionate, connected, practical. Your job is to show them the reflection. Replace “Donate after you shop” with “Shop as normal; a percentage funds real work today.” The first feels like homework. The second feels like belonging. Carlos Tip: “Help donors see themselves in the act, not outside it.”
The Habit Layer: Build Giving Into Routine
Supporters don’t want to remember. They want to rely on systems that do it for them. Every shop becomes a give. Shopnate keeps the action invisible but impactful. It’s not another appeal – it’s an ambient behaviour change. Carlos Tip: “The best fundraising doesn’t interrupt – it integrates.”
The Receipt: Make Impact Visible
You get a receipt from your shopping. Why not from your giving? With chillibeanmedia’s layer, donors see where and when the gift was triggered, and what it supports. That clarity builds habit – and sparks shares. “Your Priceline order just funded an hour of frontline counselling.” That’s a screenshot worth sending. Carlos Tip: “When people can see it, they believe it. And they tell others.”
The ‘We’ Effect: Move Together
This isn’t about individual generosity – it’s about shared momentum. Replace solitary asks with collective achievement: “Together we’ve raised $18,740 through shopping – help us cross $25k by New Year’s Eve.” Leaderboards by suburb or team ignite friendly momentum; weekly digests spotlight top categories and the programs they fuel. Carlos Tip: “Donors don’t want to fund your mission – they want to belong to it.”
Why Shopnate + KindPeople Beat Round-Ups (Every Time)
Round-ups add cost; Shopnate and kindpeople. redirect cost. Round-ups interrupt checkout; affiliate giving starts before checkout and protects conversion. Round-ups are a once-off nudge; affiliate giving builds a habit across every purchase. In a cost-of-living squeeze, that’s the difference between ‘not today’ and ‘I’m in’.
The chillibeanmedia Advantage
We don’t just plug you in – we build the layer around it. That means:
- Creative that earns attention: vertical video, social-proof visuals, real voices
- Impact receipts people want to screenshot and share
- Micro-campaigns like “Give-Back Weekend” with trackable progress
- Corporate activations that turn staff into teams, teams into fundraisers
Carlos says: “The best giving doesn’t interrupt life – it integrates into it. We make that happen.”
Final Push:
Shopnate.com.au and kindpeople. are FREE initiatives for charities to join. Whilst they may not become your complete ‘fundraising strategy’, as Carlos puts it: “Funds from Shopnate and kindpeople. are the ‘cherries on top’ for your fundraising. Imagine all your supporters shopping as they do – on platforms that give donations on their behalf to what they care about. Now imagine being on the other side of that equation: being the charity that gets a monthly boost into your bank account – without doing nothing. That’s game-changing.”