❌ The Reality: Most Charity Emails Never Get Read
Email remains one of the most cost-effective tools in the nonprofit toolkit—but there’s a catch: the vast majority of fundraising emails are ignored.
According to benchmark reports, nonprofit email open rates hover around 29.58%, and click-through rates are even lower at just 2.66% (NeonOne, 2024). That means 7 out of 10 emails never even get opened, and fewer still lead to any action.
But this isn’t just a numbers game. This is a systemic problem of strategy and execution.
How This Problem Begins: Reactive Fundraising Culture
Most charities fall into the same cycle:
- Campaign Deadlines > Audience Insight
When a fundraising deadline looms, urgency trumps strategy. Campaigns are rushed, and emails are blasted without segmenting donors by interest, behaviour, or capacity. - One-Size-Fits-All Messaging
Due to time and resource constraints, nonprofits often reuse generic copy—”Dear Supporter,” “Help Us Reach Our Goal,” etc. The result? Content that feels impersonal and easy to ignore. - Manual Segmentation Is Tedious (and Often Inaccurate)
Smaller charities especially struggle with outdated CRMs or siloed donor data. Creating meaningful segments manually is time-intensive and prone to errors. - No Feedback Loop
Most nonprofits don’t have the tools to understand why an email failed—what time it was sent, how the subject line performed, what types of donors ignored it. As a result, they repeat the same mistakes.
The fundraiz.ai Solution: Smart Targeting, at Scale
fundraiz.ai uses machine learning to transform email from a scattershot tactic into a precision engagement tool.
1. Behavioural Donor Segmentation (Done for You)
Using historic donor behaviour, giving frequency, event attendance, and interaction history, fundraiz.ai automatically segments your list. You don’t need to manually tag or guess donor preferences—the platform does it in real time.
2. Personalised Content Generation
Our AI crafts custom email content tailored to each donor segment—language, tone, and message framing change based on who’s receiving the email. A lapsed donor gets a warm re-engagement note. A high-value donor sees impact-driven outcomes.
3. Subject Line Optimisation
fundraiz.ai analyses subject line performance across thousands of campaigns and uses NLP to generate optimised options that align with donor personas (questions, numbers, emotional hooks).
4. Intelligent Send-Time & Journey Automation
Emails aren’t just personalised—they’re timed. Based on each donor’s open history and timezone, fundraiz.ai sends campaigns when they’re most likely to engage. Combined with journey triggers, this creates a seamless funnel, not a single nudge.
The Impact: Better Engagement, More Donations
Charities using fundraiz.ai have seen:
- Up to 60% improvement in open rates
- Over 2x increase in click-through and donation conversion
- More reactivations from lapsed donors due to targeted re-engagement journeys
And all of it happens without increasing staff workload—because the platform runs these optimisations automatically.
Bottom Line
When email fails, it’s not because people don’t care. It’s because the message doesn’t feel relevant—or even seen.
fundraiz.ai doesn’t just send more emails. It sends smarter ones—backed by data, tailored by AI, and timed to perfection. For charities tired of watching their efforts go unread, it’s the reset button the sector has been waiting for.